There is a new trend in the hiring process.
More companies are focusing on company culture and also the benefits of associating talent with the company brand. One example is Square, a company that is using social media and really wonderful videos on YouTube to showcase the experience for working with the company and also highlights people who love the company.
It’s pretty different from just a corporate video. The key here is to humanize what it means to work with a talent. You have to connect deeper than that. The videos are really well made and delivers the tone correctly.